KL Fashion Week 2014 organised a pop-up store at Parkamaya, Fahrenheit 88 and as I was perusing the clothing on display and genuinely admired the über-cute and quirky designs, that look like something that come from a Japanese/Thai/South Korean designer for an untrained eye, when a girl appeared. It was a serendipitous occurrence as I wasn't expecting anyone so kind to walk me through the collection. Turned out that I was speaking to Chiyo designer herself, Isabel Lam. The label Chiyo is her brainchild (the name came from Isabel's Chinese name 'Chi Yoi', and as she's heavily influenced by Japanese fashion, she decided to make it Chiyo which means 'thousands of generations/ everlasting' in Japanese).
