I'd be lying if I said that I did not care for
Marni x H&M and just stayed in Malacca, quietly working my arse away while people are
rummaging for best buys. Instead, I took a day off to drive to Singapore, and for the first time, queued up in line like some rock concert fanatic waiting for their tickets. Well, maybe I should be categorised as a designer label fanatic then? Because I rarely follow
Marni shows and more embarrassingly just knew about the label around 2 years ago. But such a powerful fast fashion big kahoonas like H&M is - they are able to commercialise niche labels like this one, and project the idea of how 'democratic' fashion is by launching this collaboration, so people who are not regular Marni's artful print customers can taste a slice of this high fashion pie. Consequently, I'm sure we are all aware that past H&M collaboration with designers yielded an almost sure-fire successful outcome: all the pieces are sold out within a day, at most.
So when I followed the crowd of eager shoppers (Arman and I came at 11.30 pm), I was not surprised by the fact that already at least a hundred people were lining up before us. And the first in line were the dynamic team Dinie Rahman and Ridhwan Sesapar from
Onesixtynotepad, who came to book their spot as early as 12 noon! The queuers were an eclectic mix of students, young professionals and even middle-age ladies, some of whom were seemingly clad in Marni head-to-toe outfit and with a 'real' Marni laser-cut holed totes.
