Zalora once again releases their much anticipated Raya collection with four emerging Malaysian designers. It's good to know that collaborations with giant online fashion retailers like Zalora shed much needed light on the creatives - meaning more exposure, a chance to be a household name (like Rizalman and Jovian) and of course, improving revenues. Personally I love doing some research online prior to making a purchase, thus this platform suits demographics like me, who love to ponder and compare before deciding to click that 'buy' button. The launch of the collection was held recently at Pullman Hotel Bangsar, where hundreds of guest (including celebs) were present to witness to collection firsthand.
