One would never have thought of this as sheer genius but I personally think the Chanel x Colette pop-up store is. Being able to witness the offspring of the collaboration basically changes my perception on Chanel ( oh yaa, the quintessentially elegant French label with collections of predominantly black and white tweed jackets / the luxurious 2.55 quilted leather chain bags / the 'please don't enter our boutique if you've got no dough' and such...)
