We were honored to have the opportunity to visit Hogan Autumn Winter 2013 presentation during Milan Men's Fashion Week. Reaffirming its sportswear DNA, the collection revolves around the 'casual business' attitude. In this concept the footwear possess a sporty feel yet is sufficiently appropriate to be part of a traveling businessman's attire. Rubber soles is a fundamental element in this collection, found as the base of the collection's shoes - utilitarian enough for, say, a regional manager rushing to catch a connecting flight. At a first glance I thought that this style is a bit ubiquitous (I might be erring in this but the thought of another specific Italian brand came to mind). But studying Hogan's previous collections it is difficult to accuse which brand is the impostor, when Hogan steadfastly holds to its sportswear values ever since its inception…
Words and images by Hafidzudin Zainal
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