Oct 11, 2012

Louis Vuitton and Daniel Luren collaboration

I am not ashamed to admit that before I was exposed to the vast universe of fashion, my style obsession was narrowed only to ‘everything-Louis Vuitton’. Years away from that phase now I still have fond interest & enthusiasm on this brand and avidly follow Marc Jacobs striking career at this glorified luxury French label.

Marc Jacobs modelling the 2009 version of the Stephen Sprouse's collaboration
Image source: Highsnobiety.com
Marc Jacobs’ passion in art has immersed seamlessly into the collection he has created for the house. It all started back in 2001 when the collaborated works with Stephen Sprouse was introduced (those hot-ticket Graffiti-laden bags were later reintroduced in 2009, this time in neon options). Then there were Richard Prince (whose The Nurse Series of paintings were then translated onto the runway and his signature art technique applied onto the bag craftsmanship) and recently a collaboration with Japanese artist, Yayoi Kusama who single-handedly make polka dots relevant in the fashion world all over again.

Finale at Louis Vuitton Spring Summer 2008 show reinterpreted Richard Prince's 'The Nurse' paintings.
Image source: Zimbio.com
Yayoi Kusama x Louis Vuitton Concept Store in Singapore
Image source: Retaildesignblog.net
Who could have forget the most brilliant and ever-lasting collaboration that Louis Vuitton has with the legendary Takashi Murakami. Now this partnership alone deserves one full blog post but suffice to say this alliance is so successful that it all started back in 2003 and still continue till now. In fact, the ‘Multicolor Monogram’ canvas that has been made permanent now as a type of leather for the house was first created by the Master back then as a temporary collection.
The most iconic work of Murakami in Louis Vuitton - the Multicolor Monogram seen here on 'Alma' bag
Image source: Louisvuitton.com
So it was foreseeable that Louis Vuitton was to introduce new collaborative work with another artist during their Spring Summer ’13 show held in Paris last week. What came as a surprise was the introduction of Daniel Buren as the answer.

Correct me if I am wrong but the house has never worked with a French conceptual artist for a major scale collection before. You are not to blame if you never heard of his name but you would have probably seen his works anywhere in the world. Daniel Buren is most-famously known for his extensive list of permanent public art installations visible in five continents of the world (except Africa & Antarctica, that is).

His most notable work is probably ‘Les Deux Plateaux installed on what was originally a parking lot that was turned into a public park in 1986 in Palais Royal (where the only Rick Owens and Marc Jacobs store are located in Paris. Oh, and the grand gallery of Haute Couture collector, Didier Ludot). The work consists of simple black and white striped pillars in different size sprouting up like concrete mushrooms all over the place. Most local described the installation as hideous but the same were said to so many other things in Paris anyway – the Pyramid at the Louvre, lightings on the Eiffel and the list could go on and on.
Image source: Paris 1900
Les Deux Plateaux on the garden of Palais Royal
Image source: Paris 1900
The show space was decorated in all the essence of Daniel Buren’s work. To match up the level of grandeur that the show production of Louis Vuitton should usually prevail, a full-scale working replica of his Leizpig Congress Center escalators became the centrepiece of the big space (which previously were elevators and trains, remember?) His signature '8.7cm wide' stripes' were visible all over the venue. He created the stripes back in 1969 as a radical rejection of traditional painting and the concept of the autonomy of the work of art.

The masterpiece at Louis Vuitton Spring Summer 2013 show venue
The 'checkered' march.
Marc Jacobs taking his bow at the end of the show
The original installation of Daniel Buren's escalator at Leizpig Congress Center
Closer look at the Leizpig's version of the 8.7cm stripes
Another installation of the same work, this time at 2007 Art Basel

The whole show was spectacular (from watching Youtube video-point of view) and Marc Jacobs has never fail to live up to expectations and continues to amaze us all season after season. Now that Spring Summer 2013 circuit has ended I cannot wait what will come next Fall Winter 2013 season in March next year!

Written by Arman

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