Generally speaking the entirety of Paris is historic but Saint Germain des Prés particularly boasts an impressive cultured society, with a respectable line-up of writers and artists such as Albert Camus, Pablo Picasso, F.Scott Fitzgerald and Ernest Hemingway being associated with the area. Additionally the fact that the salon is located a mere stone's throw away from the mythic Café de Flore and Café Les Deux Magots proves LV's brilliant decision to make valued heritage as a wow factor to lure existing LV aficionados AND potentially new customers who are culturally savvy to get acquainted with the array of luxury stationery items on offer. Even though the digital era has possibly pervaded today's society there is still a niche market for lovers of hand-written letters and calligraphy who might rejoice with LV's latest offerings...
“The family has always been very involved with writing as well as travel, especially Gaston Louis-Vuitton,” explains LV's Cabinet d’Écriture tour guide. “You can see that in some of the instruments and special cases we have created for customers.”
A 17th century fountain pen, from the collection of
A set of ageing but nonetheless lovely cases from Louis Vuitton collection.
The pens, for example, are emblematic of Louis Vuitton, with a subtle brown Damier pattern for the best lacquered cases; a black version to denote gravitas for business types; and crocodile skin simply because you can.
At the end of our tour we were given the chance to try our hands on LV's fountain pen. As I dabbled in the world of calligraphy I could not help but think that it's quite a cruel world for lefties out there, as I inadvertently and inevitably smudged the ink on the guestbook...
photo credit: @malaychic instagram
Credit: directed by Romain Chassaing, music by Birkii, produced by Des Quatre/ Mathias Vayer
Words and images by Hafidzudin Zainal