To be honest I am not an avid follower of all things stereotypically categorised as 'luxury brands', especially the ones that are lagging in the directional front and revolve around preaching their so-called rich history, heritage and craftsmanship. But there's no denying of Tod's commercial role in today's luxury market: successfully selling expensive driving shoes, propelling this footwear style into popularity among young men (and women) resulting in the infiltration of cheaper high-street versions into the market. But of course no other brands (except Car shoes, maybe) can instill people's trust in these kinds of shoes like Tod's does. How do they do that?
