Apr 6, 2015

CAMERAderie: Zalora Fashion Festival event

The international online retailer collaboration with four Malaysian designers showcased collections for Raya 2015 recently at Pullman Bangsar's Grand Ballroom. The attendees were a healthy mix of prominent names of local fashion industry, the aficionados and of course, the much loved celebs. Looking at the scale of the almost award show-like celebrity attendance list (from Siti Saleha to Sharifah Sakinah to Sasha Saidin to Cristina Suzanne Stockstill and some prominent royal figures), Zalora has definitely put much investment in the marketing and thus, event/brand awareness. My guts tell me it's going to be an exceptionally well-received collection!

Good to see Malaysian Supermodel Tinie rocking this gorg emerald green neoprene dress by Fizi Woo

Words by Hafidzudin Zainal
Images by Filzah Athirah

No comments:

Related Posts Plugin for WordPress, Blogger...