Sep 11, 2012

Yasmin How You Know?

Veering away from fashion for a while, we at Dunia Fashyon have been quite touched by the book 'How You Know' - a collection of the late Yasmin Ahmad's words.

The celebrated Malaysian writer/ scriptwriter/ film director was a rare talent which the art-deficient country is yearning to have.

Having to delve in various advertising works (mainly for Petronas) her career eventually progressed into film directing. Her commercials and films are always special: they portray cross-cultural relationships that spark interest in the international advertising and film scene, but on the other hand, might have spurred controversy in her home country, where social conservatives dominate.

One of Yasmin's panel ads for local department store P.Lal Store. I remember purchasing a down-feather winter jacket from the shop, previously located at Jalan Tuanku Abdul Rahman, just before my first flight to Russia. Little did I know that it was rather too large for me! Ah, the woes of buying winter clothing for the first time.

This book basically records her selected words of wisdom remembered by the individuals who knew her personally - some are wittily hilarious, some are heart-breaking and some are downright honest. The book also contains beautiful poems and incredible photographs (some of which she took herself).

While this book is definitely not fashion related, I cannot help but to be amused by the little anecdote that Yasmin had on her new dress...

The young Yasmin reminds me of the actress Jennifer Connelly (specifically in Balenciaga S/S 2008), especially in this strong-shouldered dress.

The book design itself hides a message. Externally it's naked, coverless - looking like an unfinished copy, that makes us apply that truthful saying 'don't judge a book by its cover'...

written by Hafidzudin

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